Food Report 2023 (Digital English Version)
Food Report 2023
Hanni Rützler’s Food Report 2023 offers an insight into the latest developments within the food industry in times of multiple crises with a focus on sustainability.
“Sustainability has clearly become an important differentiating factor in the fiercely competitive food industry.“
The tenth Food Report by Hanni Rützler provides thought-provoking impulses, outlooks and visions – especially in a time of multiple crises. It encourages us not to look back nostalgically, but to take stock: We have to understand which patterns, structures and ways of acting are still appropriate in a time when we are trying to learn to live with continual crises.
The Food Report 2023 is all about sustainability. The increasing importance of Future Food Resilience, as well as the growing awareness of sustainability in society, are leading to innovations in the food industry. Long-established roles are challenged and new technologies will be upscaled. The food industry is changing just as people’s eating habits are. In the future, a diverse, sustainable and open-minded nutrition will be the guiding principle.
Food-Trends 2023
New Glocal
The reorganisation of the global food trade
Multiple crises and their impacts call for a re-regionalisation and reorientation of the globalised food system. Regional agricultural structures, shorter and transparent supply chains and a new focus on domestic markets are important steps towards a more resilient and sustainable global food supply.
Veganizing Recipes
Classic dishes in a new guise
Vegan versions of traditional dishes will become part of our eating culture in the future. In addition to new high-tech meat and fish substitutes, delicious meat-free adaptations of our favourite dishes without long lists of ingredients are now also available.
Regenerative Food
Sustainable food beyond organic
Regenerative food focuses on soil regeneration and biodiversity. It is the next step in the agribusiness to bring the planet back to health. Top restaurateurs value this type of food production, and large food companies also have their eye on the movement.
Theme Focus & Industry Insight
Meat
The diverse future of meat consumption
Meat is losing its role as the leading product of our eating culture – certainly in the visions of innovative food technologists, investors and in the vegan discourse on “proper” nutrition. Plant-based food has become one of the most important food trends of our time. In addition to plant-based products, alternatives increasingly similar in taste and texture to meat and fish are emerging. Alt-protein and cell-cultured food are the food industry’s new buzzwords.
Fusion
The culinary globalisation of our everyday life
While the trend towards more regionality and locality continues to strengthen with regard to the ingredients for our dishes, we are seeing an ever greater internationalisation of the dishes themselves. A new appetite for fusing and blending cuisines and culinary traditions is emerging alongside the integration of “foreign” cuisines and exotic foods. Many people love experimenting with ingredients and preparation methods, and this is rapidly spreading as a result of new popular recipes being presented on social media platforms. Fusion is the new normal!
Retail Visions
An awareness for sustainability is changing the world of food retailing
The contradiction is striking: consumers choose food based on criteria of sustainability and social justice. They also want their food to be regional, organic, fair and livestock-friendly, if possible. However, everyday purchasing habits are often quite different. Price, convenience and the range of products available in the supermarkets dictate people’s actual choices. In the future, supermarket product ranges will have to take into account the wishes and values of a growing number of people who want to shop more sustainably and fairly.
About the author
Photo: Thomas Wunderlich
For more than 25 years, Hanni Rützler analyses the change in our eating culture. For the Zukunftsinstitut, she described the most important trends in tomorrow’s nutrition for the first time in 2003 and has since then repeatedly registered inconspicuous changes and understood how to classify them correctly in numerous publications and in many lectures.
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Food Report 2023 | Hanni Rützler, Wolfgang Reiter | Juni 2022 | 140 Seiten | ISBN 978-3-945647-89-9
